Since its founding, Huaqin has evolved from an IDH to a multi-category ODM and now a global intelligent product platform, consistently upholding a customer-centric approach and the core value of enabling client success. As the company has grown, so has its service philosophy—from an initial focus on High Quality, to embracing Stay Humble and QBR, and later developing a three-tier customer relationship framework. Throughout this evolution, putting the customer at the center has remained fundamental to Huaqin’s survival and growth, driving continuous improvement in customer satisfaction.

Early on, even as a small company, we established the “1-3-5 Principle” as an rapid escalation mechanism for critical issues related to customers, quality, delivery, and risk. As Huaqin continues to expand, we reinforce our customer-first mindset, confront challenges directly, accelerate escalation, and ensure timely and effective resolution—all to truly live out customer-centricity and build sustainable partnerships.

In 2020, Huaqin launched its Intelligent Product Hardware Platform strategy, shifting from a multi-category ODM model to a platform-based approach—a long-term commitment foreshadowing future growth.
2021: 1+N+1+1
Centered on smartphones + N smart devices + two new businesses (auto electronics & servers), this structure marked Huaqin’s transition from an ODM maker to a intelligent hardware platform provider.
2022: 1+N+3
A software business was added, highlighting Huaqin’s strength as a hardware company with software capabilities and enabling end-to-end solutions for global markets.
2023: 2+N+3
The framework evolved with “2” representing two core businesses—smartphones and laptops—the latter becoming a growth driver after eight years of development.
2025: 3+N+3
The platform now includes 3 core domains (smartphones, laptops, data products) + N smart devices + 3 key expansions (robotics, software, auto electronics), positioning Huaqin as a builder of full-scenario intelligent ecosystems.
These four iterations in five years reflect not merely numerical changes, but strategic foresight, market responsiveness, and sustained capacity-building. Adhering to long-termism over short-term gains, Huaqin has strengthened its underlying capabilities, creating a unique competitive edge. Moving forward, Huaqin will continue to evolve—guided by technology, customer needs, and enduring commitment.

When Huaqin was founded in 2005, we were like a blank canvas. Over the years, we have gone through four distinct phases of development — facing many setbacks and lessons along the way. Yet, guided by our mission to “Easier connecting, Better living.” we have grown through continuous exploration, experimentation, and perseverance.
Our journey proves one thing: Huaqin is a true long-termist. We think in three-to-five-year horizons, stay committed to doing the right things — even when they are difficult — and let time be our partner. Huaqin’s culture, like our DNA, has always been deeply embedded in our development and continues to guide us forward.
In 2024, as our business continues to expand and our global and international presence grows, our team is also scaling rapidly. Meanwhile, emerging technologies — from AI to robotics — are reshaping the world at an unprecedented pace. We have come to recognize that technology is the key driving force behind our continued progress.
In response, we have refreshed our corporate vision and values to better align with the times and support the ongoing success of our business in a rapidly evolving world.

Being customer-centric starts with being quality-centric. To earn trust and build lasting partnerships, we must deliver outstanding quality.
Founded in 2005 by a team of engineers, Huaqin made an early mark with the Lenovo D308 slider phone. But in Q3 2006, a quality defect emerged in the card slot—affecting over 1 million units and costing more than RMB 50 million. That moment defined us: quality became our lifeline. HQ came to mean High Quality.
We committed to “Winning the Future with High Quality,” building customer-driven processes that cover the entire product lifecycle—from R&D and component control to manufacturing and service. Through strict standards, we ensure exceptional products and make Huaqin synonymous with reliability.
In May 2024, co-founder and Vice President David was appointed CQO, reaffirming quality as our top strategic priority.

Manufacturing is Huaqin’s Core Competitive Edge
In 2009, the establishment of the Huabel Manufacturing Center laid the foundation for Huaqin’s core ODM manufacturing capabilities. From Songshan Lake in Dongguan to Tangxia, Dongkeng, and then to the completion of Phases I and II of our Nanchang base, Huaqin’s manufacturing strength has steadily advanced — achieving milestones of 100 million, 200 million, and even 300 million units in annual production capacity.
With these scaling breakthroughs, we have continuously improved production efficiency, response speed, and flexible manufacturing capabilities through lean management, digital empowerment, and intelligent upgrades. In 2025, our Nanchang Manufacturing Center was awarded the national “Excellence-Level” Smart Factory title, positioning Huaqin as a benchmark in advanced manufacturing.
Today, Huaqin’s smart manufacturing is going global: In 2020, our Vietnam manufacturing base was established; In 2021, operations expanded to India; In 2024, we began developing our Mexico base. Together, these form a global manufacturing network under the “China + VMI” model — spanning Nanchang and Dongguan in China, as well as Vietnam, Mexico, and India.
From foundation to transformation, from domestic roots to global reach, Huaqin Manufacturing continues to build core competitiveness — grounded in scale, propelled by automation, and driven by intelligent transformation. It serves as the stabilizing force behind our sustainable and resilient growth.

In early 2008, Huaqin began exploring overseas markets for its PCBA business. Through multiple visits to Dubai and Egypt, we gained deep local insights and recognized the vast potential abroad, strengthening our resolve to expand globally.
In 2019, we launched ODM partnerships with local King in Southeast Asia, notably in India, marking a concrete step in our international strategy.
During the smartphone era, we collaborated with major global brands, steadily enhancing our role in the worldwide supply chain.
At the end of 2014, Huaqin secured a partnership with Basin, laying crucial groundwork for future expansion into the U.S. market. We subsequently entered markets such as South Korea and Japan, establishing dedicated sales teams to better serve these regions and refine our overseas service capabilities.
Today, to serve global customers more effectively, Huaqin has built a “China + VMI” manufacturing footprint—spanning Nanchang and Dongguan in China, plus Vietnam, Mexico, and India—driving continuous progress in our globalization journey.

Driven by the mission to “Easier connecting, Better living,” technology and innovation have always been at the core of Huaqin.
In our early days, we broke into the market through differentiated innovations such as the sliding cover structure, illuminated scroll wheel, and “subwoofer” design.
Over the past 20 years, we have never stopped exploring. In 2014, Huaqin established XBD (the predecessor of X-LAB), and even then, we were venturing into new fields like robotics (e.g., the Luoqu Robot) and AR/VR glasses.
Today, we have built five core research labs in acoustics, optics, thermals, RF, and simulation, forming a technical system that combines “common technology research” with “future industry incubation.”
With the successful integration of innovations such as MetaBass, AR-HUD, liquid-cooling solutions for servers, and 4D millimeter-wave radar into our products, we have turned innovation into real impact — enabling a flourishing of smart technologies to bring the benefits of innovation to all.

“Easier connecting, Better living.” is more than Huaqin’s mission—it is our commitment to sustainable development. Since the beginning, we have embraced long-term thinking: doing what is right, taking on tougher challenges, valuing lasting partnerships, and building a business that endures.
Long before “ESG” became a trend, sustainability was already part of our DNA. In 2023, we formally elevated our sustainability strategy, focusing on four pillars: Scientific Governance, Green and Low Carbon, Demonstrate Responsibility, and Healthy Ecosystem. Through these, we aim to create a shared-value platform that connects customers, employees, partners, and society.
To ensure meaningful progress, we integrated sustainability oversight at the highest level of leadership, establishing a four-tier governance structure led by our Board of Directors. This rigorous approach has earned us global recognition—including a Wind AAA rating, a place on Fortune’s China ESG Impact List, and an MSCI ESG Rating of A at our first assessment. These accolades reaffirm our unwavering dedication.
Moving forward, we will continue to let long-term vision guide our direction and shared value define our connections. In a rapidly changing world, we will choose the harder right over the easier wrong, walk a steady path toward lasting impact, and work alongside our partners to create a more sustainable future.

Huaqin firmly believes in investing in young graduates. Every year, we welcome a new class of dream-driven talents. Through customized courses, team activities, and rotation programs, we help them integrate quickly, embrace our culture, and grow into key contributors. We call these young graduates “Tomorrow’s Redwoods.”
Redwoods are among the tallest trees—but their roots are shallow. How do they stand strong through wind and rain?
They never grow alone. Their roots interlock, forming a shared network that makes them resilient together.
In 2024, the “Tomorrow’s Redwoods” program achieved remarkable results: it onboarded over a thousand new graduates and offered nearly thirty dedicated courses. For the first time, we launched the “Vietnam Redwoods” initiative, bringing 19 Vietnamese graduates to Nanchang for training—opening a new pathway for global talent development.
These young “redwoods” inject vitality and fresh energy into Huaqin. Time and again, we see how homegrown talents thrive and shine, deepening our culture and capabilities. Today, Huaqin is younger and more dynamic than ever. Watching each new generation grow and lead, we are confident in what lies ahead.

Since its founding in 2011, the Huaqin Care Fund has embodied our warm-hearted commitment to employee well-being and social responsibility. With compassion at our core, we have walked hand in hand on a journey of giving, turning care into action.
Internally, we cherish and support our employees through life’s most meaningful moments — from the joys of marriage and childbirth to the challenges of major illness or unexpected hardship. We provide a wide range of benefits, including commercial insurance, educational subsidies, collective weddings, and gift packages for newlyweds and new parents. These thoughtful measures enhance employee satisfaction and a sense of belonging, allowing our culture to take root in warmth. Wedding and birth gifts bring joy to over 1,200 employees every year, while our support for those facing serious illness ensures that no one is left behind. These acts of care, though seemingly small, together form the foundation of Huaqin’s warm and supportive community — a commitment deeply valued by our people.
Externally, we actively engage in public welfare across five key areas: educational support, environmental protection and carbon reduction, health and disability aid, poverty alleviation, and disaster relief. By the end of 2024, we had donated a total of 12.61 million RMB, launched 43 charitable projects, and partnered with 41 nonprofit organizations, benefiting more than 78,200 individuals.
We are grateful for the times we live in, and we believe in the power of “teaching a man to fish.” Through education, we ignite hope in children’s lives; through environmental action, we protect our shared planet; and through disability support, we uplift vulnerable communities. Every project is a heartfelt contribution to society, and every act of kindness makes the world a little better.
The Huaqin Care Fund connects employees and society with love — writing a story of responsibility and compassion, one warm gesture at a time.